Best Online Shopping Apps in India

This creative leads to a blog which includes list of best online shopping apps in India
This creative leads to a blog which includes list of best online shopping apps in India

Table of Contents

This blog includes a list of the best online shopping apps in India. These eCommerce apps have been selected from different categories and shortlisted based on their popularity, user interface, and market share.

Technology has been a boon to mankind. Two decades back, a good shopping experience was all about standing in queues, bargaining with the seller, and finally purchasing your favorite product after hours of hunting. Thanks to the rise of the Internet, the entire shopping experience has transformed. From the comfort of your home, explore a range of products and purchase them at pocket-friendly prices. To take a step ahead, replace them or avail refund if it doesn’t fulfill your expectations. 

Online shopping has been a paradise for shoppers. Be it Amazon, eBay, or Flipkart; these online shopping apps have undoubtedly made our lives smoother. With the technology showing exponential growth, online shopping has shown 74% active penetration in India. India expects its online shoppers to be 350 million by 2025. 

Premium quality products, prompt delivery, hassle-free replacements, refund options, extra saving deals are some of the salient features of all online shopping apps. Apart from the prominent Flipkart and Amazon, here’s a list of other online shopping apps that are worth trying.

Below given are the most popular Online Shopping apps in India

01. Myntra

Established in 2007, Myntra began its journey as a business selling personalized gift items. Its core committee consists of founders – Mukesh Bansal, Ashutosh Lawania, and Vineet Saxena. Myntra started as a website where consumers could customize products such as mugs, T-shirts, and other similar products. Over the next few years of its inception, it ventured into selling clothing and fashion accessories.

Myntra’s turn in fortune occurred when it got acquired by Flipkart in 2014. It is a go-to website for consumers seeking flamboyance and looking for trendy outfits. From clothing, footwear, and accessories to jewelry, Myntra is a one-stop lifestyle shop. It is India’s largest eCommerce store for fashion and lifestyle products. 

Myntra offers a top-notch buying experience for customers. High-resolution product images & videos, size charts, data to ease your decision-making, deal of the day, easy tracking are some salient features of the app. It has more than 7 lakh products listed on its app from more than 3500 brands.

Myntra is one of the best online shopping apps in India and is known for its clothing lineup for men and women


Installs 100M+

Average Rating 4.3

Reviews More than 3 million

02. AJIO

AJIO is a digital fashion subsidiary of Reliance Retail, launched in April 2016 at Lakme Fashion Week in Mumbai. AJIO app is Reliance Retail’s first eCommerce venture and is the ultimate fashion destination for styles for both men and women. AJIO has more than 4,00,000 styles from 2000+ brands to make your shopping experience more reliable.

Their Indie styles are selective to give you the most authentic experience. AJIO uses advanced internet support built by Jio and a strong physical retail business built by Reliance Retail to offer the best-in-class shopping experience. 

From 30 days return policy and superior quality products to a well-built payment ecosystem, AJIO ensures that you get a bang for the buck.


Installs 50M+

Average Rating 4.3

Reviews More than 781k

03. Nykaa

In 2012, Falguni Nayar, the former managing director at Kotak Mahindra capital company, founded the app Nykaa. With over 1 lakh beauty products from 850+ brands, Nykaa can be your go-to online beauty app. In March 2020, Nykaa raised INR 100 Crore from Steadview Capital.

Nykaa offers a broad selection of makeup, skincare, haircare, personal care, and many more similar products for women and men. It keeps you up-to-date about your favorite brands available and updated beauty trends. It also serves as an expert giving you beauty advice.

Nykaa is much more than a shopping app. It also offers beauty advice, virtual makeover tool, assistance on call, tutorials on celebrity looks, and articles on the latest beauty trends. 

Nykaa, on average, sells 104 products per minute, and it has 72% repeated monthly customers. Nykaa is one of the top online shopping apps in India for buying cosmetics.

Installs 10M+

Average Rating 4.6

Reviews more than 573K

04. Tata Cliq

Tata Cliq is a Mumbai-based Indian eCommerce company launched on 27 May 2016. As the name suggests, it is run by Tata Unistore Limited of Tata Group.

It is a one-stop solution for all your online shopping needs. It sells myriad categories of products like Electronics, Fashion, Clothing, Jewellery, and cosmetics from your favorite brands. From Westside and Adidas to Lenovo and Apple, Tata Cliq offers products from the best brands in the world. 

Tata Cliq offers free home delivery shipping. It allows you to track your order at every step and reach out to customer service in case of any difficulty. It offers instant returns for all online orders. Deal of the day, attractive discounts, and festive offers are some of the other benefits of shopping from Tata Cliq.


Installs 10M+

Average Rating 4.2

Reviews more than 186k

(Tip: Check out our blog on the best payment gateways in India. It includes a detailed comparison, pros, and cons of each of the mentioned payment gateways.)

05. Tata Neu

Tata Neu is a multi-purpose super-app, developed in India by the Tata Group. In this app, you can buy electronics, fashion, groceries, fruits, and even book travel among other features. The app was launched on 7 April 2022 with a marketing campaign around the Indian Premier League (IPL) which turned out to be an instant hit.

The highlight of the TATA Neu app is that it integrates all the offerings by TATA like AirAsia India, BigBasket, Croma, IHCL, Qmin, Starbucks, Tata 1mg, Tata CLiQ, Tata Play, and Westside. It also offers users 5 percent discount to users in the form of Neu points.

Furthermore, the company has recently launched co-branded cards with HDFC that offer additional discounts to users, enhancing user satisfaction.

Downloads: 50 Million+

Rating: 4 Star

Reviews: More than 232k

06. Limeroad

In 2012, Suchi Mohan, Manish Saksena, and Ankush Mehra founded an e-commerce app, Limeroad. Its parent company is A. M. Marketing places Pvt Ltd. It is India’s first women’s social shopping site based in Gurugram, Haryana.

It specializes in women’s, children’s, and men’s clothing and accessories. With its wide range of over 6,00,000 products and 10,000+ brands, it can be your go-to source for online shopping. Best of all, it lets you design your look on a virtual scrapbook using the Limeroad portal products. You can also earn and be an influencer from the scrapbook you create. On a daily basis, it offers discounts and exclusive deals so that you can enjoy its products at the lowest cost.

With Limeroad, send gifts to your loved ones with warmth and honor. It also started promoting handloom and handicraft products online after striking a  partnership with the Madhya Pradesh Government’s M.P. Laghu Udyog Nigam (MPLUN) in 2016.

In 2015, Limeroad received the coolest start-up of the year by Business Today (India).


Installs 50M+

Average Rating 3.8

Reviews More than 418k

07. Shop clues

Shop clues is an Indian-based online marketplace located in Gurgaon. Clues Network Pvt Ltd owns it. In 2011, Sanjay Sethi, Sandeep Aggarwal, and Radhika Aggarwal founded this app in Silicon Valley.

The company claims that it has over 6,00,000 merchants and over 28 million products on its platform.

In 2019, Singapore-based Q0010 acquired it for approximately US$70 million. Shop clues sell a wide variety of products, from stationery and cosmetics to electronic gadgets and home decors. The saying, ‘what you think is what you Get’ isn’t just a saying at Shop Clues. You will get anything you want.

To make their app user-friendly, the platform has a rating system for products: the best buy, great buy, value buy, etc. It makes it convenient for the customer to purchase a product when buying from their app. They also have a VIP club. You get rewards every time you shop, and it offers many other benefits. 


Installs 50M+

Average Rating 3.5

Reviews More than 548k

08. Craftsvilla

Craftsvilla is another Indian-based e-commerce portal. It was co-founded by Manoj Gupta and Monica Gupta in 2011, with funds collected from Indian-based Nexus venture partners and US-based Lightspeed Venture Partners. It started with 80 employees and five offices across India. Its headquarters is in Mumbai, Maharashtra.

It deals in ethnic apparel, footwear, fashion accessories, beauty, handcrafted, organic, lifestyle products, and other ethnic fashion wear for women.

Craftsvilla connects local artisans with customers globally. This, in turn, helps them promote their brand and maintain our Indian culture, traditions, and values.

As per the start-up, they have over 25,000 sellers on its platform, sell 3.5 million products. They keep their products full of colour that attracts the 18-35 age group of people.

From being a small-scale start-up to a big named company with a $250 million valuation and more than 4 million products in its warehouse, Craftsvilla is doing a great job.

Installs 10M+

Average Rating 3.7

Reviews more than 69k

09. FirstCry

In 2010, Supam Maheshwari and CEO Amitava Saha founded an e-commerce app, FirstCry

It is well known as Asia’s largest online shopping store for kids and baby products. It opened its first outlet in Srinagar in May 2019. In 2016, FirstCry acquired BabyOye, owned by the Mahindra Group, for INR 362 Crore.

From a newborn infant to a kid, FirstCry offers everything for the smallest needs. Its products include clothes, kids’ wear, footwear, fashion accessories, kids’ furniture, gifts, party supplies, and books. FirstCry claims to have 2 Lakh baby and kid’s products available on its platform with 2 million happy customers.

The first Cry will amaze you in every aspect when it comes to buying anything as a mother. FirstCry is one of the finest online shopping apps in India for buying baby care and clothing products.


Installs 10M+

Average Rating 4.4

Reviews More than 259k

10. Amazon

Jeff Bezos introduced Amazon’s online shopping app in 1994 in Washington. Formerly named Cadabra, Amazon is among the top 5 companies in the United States Information Technology industry.

This e-commerce app started with books and later expanded to various other products such as electronics, furniture, food, toys, and even groceries. Shopping on Amazon is always a pleasant experience. A variety of tags across categories like Amazon Choice and Best Seller can influence your purchase decision. Lightning deals, gift vouchers, coupon discounts, shopping on Amazon ensures good savings. No matter in which corner of the world you reside, you can download an Amazon app and have a great shopping spree! 

With a revenue of $280,522 in 2019, Amazon is the largest internet company worldwide. Amazon is one of the top eCommerce apps in India and sells more than 5 crore products on it’s platform.


Installs 100M+

Average rating 4.1

Reviews More than 6M

11. Flipkart

Flipkart is an e-commerce site co-founded by Sachin Bansal and Binny Bansal in the year 2007. Its area of service is limited to India only, but it is registered in Singapore. Its parent companies involve Walmart, Tiger Management, Microsoft, and Accel, with Walmart having maximum shares.

Like Amazon, Flipkart was earlier limited to online book sales but later expanded its services across categories such as groceries, electronics, fashion, and other lifestyle products. 

You can use Flipkart in various languages such as Hindi and Marathi. You can also shop for groceries on Flipkart with its voice assistant. 

According to the data of 2017, 39.5% of India’s eCommerce industry’s total market share goes to Flipkart. 


Installs 100M+

Average rating 4.4

Reviews More than 15M

12. Snapdeal

In 2010, Kunal Bahl and Rohit Bansal founded an Indian-based e-commerce company, Snapdeal. It is headquartered in New Delhi.

With over 85 million products available, Snapdeal gives you access to a range of products at reasonable prices. Ranging from men’s shirts, t-shirts, and trousers to women’s latest collection of sweaters, sweatshirts, all are available at one spot. 

It offers free shipping in more than 6000 cities across the nation. You can return the product within a short span of 7 days, if not satisfied with the services. 


Installs 100M

Average rating 4.2

Reviews More than 1M

13. Pepperfry

Ambareesh Murty and Ashish Shah launched an online shopping app labeled Pepperfry in 2012.

It is an online furniture store that can add colours to your home decor. The enthralling designs and diversity of furniture will fascinate you.

What’s more? At Pepperfry, you can get a 360° view of the product to get a holistic idea of it. To your delight, you get handsome discounts on your first order.

Its ‘see it in your room’ feature makes it one of its kind. The feature enables you to place the product virtually in your room and see how it appears. It has simply no-cost EMI options.


Installs 5M

Average rating 3.9

Reviews More than 45k

14. H&M

Hennes and Mauritz AB is a Swedish multinational company set up by Erling Persson. H&M is known for its fast-fashion clothing for men, women, teenagers, and children. 

It is available as an online shopping app in 33 countries. You can get instant updates, track your orders, receive push notifications whenever a new collection is available.

The most exciting feature about the H&M app is its visual search feature. Ever amazed by a piece of clothing and thought to buy it? The visual search lets you explore H&M’s collection by using your own photos. It recognizes patterns, colours, styles, and gives you a list of similar items in the stock. 

Installs 10M+

Average rating 4.8

Reviews More than 568k

15. Jabong

An Indian-based e-commerce portal co-founded by Praveen Sinha, Lakshmi Potluri, Arun Chandra Mohan, and Manu Kumar Jain. Jabong was acquired for around $70 million by Flipkart via its Myntra subsidiary in July 2016.

In February 2020, Jabong was officially shut down by Flipkart to transfer emphasis to its Myntra premium apparel platform fully. It is headquartered in Gurugram, NCR, India.

From clothing to footwear to jewelry, Jabong would come as a single platform for all your day-to-day needs. With Jabong, you could shop from popular brands such as Nike, UCB, and many more. At Jabong, you could access 100% original items. It also provides express delivery to selected pin codes. 

You could avail of the extra discount and free shipping on your first purchase. Through gift cards available at Jabong, you could shop for your family and friends.

Installs 10K+

Average rating 3.2

Reviews 38

16. Meesho

Meesho is one of the upcoming and rising online shopping platforms in India. It was started in 2015 by Vidit Aatrey and Sanjeev Barnwal. Both of them were IIT Delhi alumni.

Meesho is headquartered in Bangalore. It has attracted investments from top companies such as SoftBank, Facebook, SAIF Partners, Sequoia, Naspers, etc.

Meesho is a social commerce platform that enables entrepreneurs to start their own online business and sell products from a smartphone. Users can earn money online without any investment.

Furthermore, users can save money on shopping by getting discounts and deals, and also earn money by reselling items to their friends and family. It’s just like Amazon, except you can do it from your phone.

Installs 100,000,000+

Average rating 4.5

Reviews 709k

17. Wish

A former Google engineer, Piotr Szulczewski started an online platform ContextLogic. The idea was to facilitate transactions between buyers and sellers.

In September 2010, ContextLogic was relaunched as Wish. Its headquarters are based in San Francisco.

Wish has gained great popularity in the Indian market in recent times. Its primary user base consists of millennials looking to buy quirky items from sellers around the world.

Wish’s core USP is to connect users and manufacturers directly. Since there are no middlemen involved, both users and manufacturers get the price advantage.

Wish was one of the most downloaded e-commerce apps in the India and whole world in 2020.


Downloads– 500,000,000+

18. Ikea

IKEA’s app is the first one globally that allows users to easily shop on their smartphone or tablet. They can search for furniture online, find inspiration, watch videos for advice on home furnishing projects and even learn how to design spaces on IKEA Home Planner, which offers a wealth of digital tools.

Customers from India will now be able to access the same information and functionality available in other countries with this global launch of the IKEA App. This new app brings together all of IKEA’s digital technology and content and will let people buy products directly from their tablets and smartphones at an affordable price.

Website :

Installs : 10,000,000+

Average Rating : 4.4

Reviews : Approx a Lakh

19. Bewakoof

Prabhkiran Singh and Siddharth Munot are the founders of the Bewakoof app. With its range of innovative products and pocket-friendly prices, Bewakoof is one of the most sought-after fashion brands for youths. From quirky trending outfits to unique mobile covers, Bewakoof has created a name for itself with its captivating catalog. 

The consumers of Bewakoof are people in the age group of 16-34 years who wish to try out something different and quirky. Owing to its brand name, the brand has the highest recall. Society terms someone as Bewakoof if he/she experiments and does out-of-the-box things. However, such type of people makes the world a better place to live in. They innovate and redefine normalcy. 

Bewakoof produces and markets its own products. From manufacturing to warehousing, the end-to-end production is done in-house. Download the Bewakoof app and explore more than 3000+ catchy and quirky products that will sweep you off your feet. 

Bewakoof is one of the best online shopping apps in India for trendy and funky items.


Installs 10M+

Average Rating 4.5

Reviews more than 347K


Sit on your couch and avail the most coveted products at your doorstep, all thanks to technological advancement. In this fast-paced world, online shopping has given us a sense of convenience. Now you don’t have to wander around the market negotiating for the prices. Online shopping paves the way for that! 

Do you wish to build an online shopping website and app that can be used by the masses? Eiosys is one of the best mobile app development companies in India. We are adept at building a shopping eCommerce app that can be user-friendly and tech-savvy.[/vc_column_text][/vc_column][/vc_row]

Published: February 8, 2021
Last updated: April 15, 2024


Saurabh Mishra
Saurabh Mishra is the CEO of Eiosys Private Limited. At the helm of presales and marketing, Saurabh's passion lies in designing innovative architectures for custom mobile and web development projects. His expertise extends to meticulously planning and executing SEO strategies, ensuring clients' needs are met precisely and creatively. An active participant and speaker at tech conferences and events, he continuously shares his insights on the technology.

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