Social Media

Online advertising is booming in today era The online advertising business has been flourishing thanks to global digitization. Technology enhancement, High Data speed, better network connectivity all have led to a high volume of users. Being active on the internet. This has made online advertising a very important channel for marketing. According to a report by the Interactive Advertising Bureau, digital ad revenue in the U.S. has...

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Facebook dives into the Hardware arena through Portal Portal, a smart display is Facebook’s gadget to enter the hardware arena. FaceBook wants to tackle the face to face communication problems faced by people. A standalone device for Video calls is Facebook’s latest efforts in the tech world. Problems faced by people with video calls. Usually people use their cell phones for video conferencing also. This has many issues,...

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Apple App store’s Revenues are 94% more than Google Play in Q3 Sensor Tower’s Store Intelligence data has some much anticipated results. It claims that Apple's App Store generated nearly 94 % more revenue than Google Play in Q3. Even though android is being so extensively used world over, Apple has proved that it is far more trusted than Play store. More that 65% of the total mobile app revenue reported...

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Twitter to shut down suspended accounts evaders Twitter is shutting down accounts of those who have tried to evade their account suspension. It had suspended accounts of those who resorted to abusive behavior. However, such users had set up another account using different login credentials. These accounts have been running without any restriction till now. The company has been under criticism for the flow of disinformation, bots, and abuse...

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Openbook : a new born in the social Media Every now and then a dreamer is born. In the World of Social media, the dream is to survive against the all mighty. That of course is Facebook and Twitter. So now the new born Openbook wants to make a mark in the Facebook ruled era of Social Networking. Ironically it has very less time to stay alive....

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Facebook Dating: a new in-app feature, coming soon!!! Facebook Dating is the new thing currently. But instead of launching a full-fledged app, it is adding it as an additional feature on its Facebook app. The feature has not been made public yet. Facebook Employees are internally testing it to tackle issue that arise in its functioning. Facebook has to be very careful while introducing this to...

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Snapchat now responds to your Voice Snapchat has introduced its new feature that makes the lens respond to your voice. The new lens animates when users speaks words like “hi,” “love,” “yes,” “no,” and “wow”. Earlier actions like opening your mouth or raising your eyebrows, made the lenses to animate with special effects. How does the new feature work? When you say a word like “hi” in the...

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Facebook to “Demote” Fake news Facebook has been under constant criticism in recent times. The whole Cambridge Analytica scandal has defamed it. Now it is accused for being a platform for ‘Fake News’ providers. The good thing about Facebook is its honesty in accepting its mistakes. But its approach to tackle such issues seems questionable. Facebook is currently running an advertising campaign in the UK that declares...

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