Top 15 Free and Paid Website Analytics Tools

Top 15 free and paid website analytics tools Blog cove image
Top 15 free and paid website analytics tools Blog cove image

Table of Contents

This blog lists down the top free and paid website analytics tools available in the market.

There’s no denying that today’s digital world is overly competitive. With millions and billions of websites on a search engines, it has become more difficult than ever to be ‌on a result page and reach your target audience.

The key is to have a strong system for generating engaging content and distributing it efficiently. That’s not it! Measuring and analyzing your efforts is equally important.

That’s where the role of web analytics tools comes into play.

These tools offer you a detailed analysis of how your content is performing, who is visiting your site, what elements are hindering your customer’s journey, and so on. All these metrics can help you in decision-making as well as efficiently channel your resources.

But, do you have to burn a hole in your pocket for these analytics? Not at all! There are a bunch of amazing tools that offer these insights either free of cost or at minimum charges. If you’re in search of them, you’re in the right spot.

Read on to know the 15 best web analytics tools that can help you skyrocket your business without costing you a fortune.

Free Website Analytics Tools  

Google Analytics

If you’re looking for a robust and reliable web analytic solution, check out Google Analytics. 

Google Analytics is by far one of the best web analytics tools in the market. It is the go-to tool for marketers willing to get insights into their customer’s behavior. 

Moreover, it comes with many features that help you get a clear idea of how customers interact with your web, which content performs the best, and which areas of your web need improvement. 

The tool uses a sophisticated machine-learning model to help users in multiple ways. For instance, Analytics can offer you data related to conversions, best sessions, customer journeys, etc. You can transform this data into Smart Goals and organize the different components of your website to get the maximum revenue. 

Further, AI technology tells you which users are more likely to convert and which are not. 

The tool also tells you which keywords bring traffic to your website and the browsers and devices which customers use. These metrics can be really helpful in understanding the sources of traffic and the content that is driving it. 

If you’re a small to medium business, the free version of Google Analytics is more than sufficient for your needs. It offers a bunch of valuable features that cover everything from data collection and analysis, to reporting, management, integration, and more. 

On the other hand, the platform also offers a paid version a.k.a Google Analytics 360 for large enterprises willing to delve deeper and get a better understanding of their business. 

Open Web Analytics

Open Web Analytics is one of the most popular free and open-source web analytics software. It can offer metrics related to referral sites, page views, unique visitors, and so on. 

Further, it can also monitor visitors’ click-stream data, which helps us to understand where the visitors click on your page. 

The best part is that you can store any amount of data or analyze a plethora of websites without any hassles on this platform. Also, it doesn’t share any of its data with third-party companies. 

OWA has a bunch of unique features that include; tracking the mouse movements (to see how visitors navigate on your web), heatmaps, and DOM click tracking, which employs code snippets to report when visitors click on a specific link, button, or page of your web. 


Amplitude is one of the amazing product intelligence platforms that primarily focuses on user behavior and UX. It segments visitors, analyses funnels, streamlines revenue and measures retention. 

The tool offers a detailed view of the common drop-outs and conversion points on the web to its users. It can also ‌run A/B tests to create targeted campaigns. 

The platform is free to use and allows up to 10 million actions per month. It offers features such as segmentation based on user actions, life cycle analysis, unlimited user activity timelines, etc. 


Although Hotjar is a relatively new tool in the market, it has won the hearts of many marketers. 

The tool offers a combination of analytics and feedback mechanisms into a single solution. 

With heatmaps and visitor recordings, you can understand the pattern of your customer’s behavior. Further, the conversion funnels tell the pain points that are driving the customers away from your website. 

The platform conducts a variety of polls and surveys to get customer feedback. The best part about this tool is that it facilitates an easy flow of information among your teammates. You can share reports and collaborate with your teammates in real time. 

Hotjar offers both free and paid plans to its users. The free plan gives you access to a limited number of features. On the other hand, the premium plan ranges from $39 to $99 months and offers advanced features. 


SimilarWeb is an easy-to-use web analytic tool that gathers data from multiple sources and presents it in an accessible format. With this set of data, users can get insights into their customer’s behavior and analyze the performance of their web or app. 

The tool uses machine learning algorithms to get the prediction models and estimation of future customer acquisitions. Further, it allows users to check the current trends in the industry and understand which strategies can be put in place to generate maximum revenue. 

One unique feature of this tool is that it can generate data relating to the effectiveness of your competitor’s customer acquisition techniques. This way you can make necessary comparisons and get a clear idea as to what practices you can implement and what aspects need improvement. 

Although Similar Web is a free tool, it offers some premium services at industry rates. 

Google Search Console

Google Search Console is another exceptional web analytics tool that ensures that your web is search engine friendly and that it pops up on a SERP. (Check out our video to understand the components of a SERP)

The tool offers a bunch of vital features such as search analytics reports that show the number of times your web appears on search results, how often it gets a click-through, users from which demographic usually click, etc. 

Next, if Google finds any bugs and errors in your web, it will send you a report so that you can address the problem as soon as possible.

Further, it will also check whether Google bots can assess your page. If they’re unable to do so due to some hindrances, Google will alert you along with a ‌solution. 

For a seamless experience, you can combine Search Console with Analytics and get an advanced view of your site’s performance. The duo of Google Analytics and Google Search Console are the favorite of our SEO professionals.


Next up on our list is another exceptional web analytics tool, Matomo. The tool is currently present in over 190 countries and trusted by over one million marketers. It gives the users ultimate control over all the data generated on their website in an accessible format. 

Matomo offers a comprehensive website analytics package that includes custom reporting, event tracking, heatmaps, funnel analysis, session recording, A/B testing, etc. Also, it’s quite a user-friendly tool that supports customization as per your business’s needs. 

The unique feature of this tool is that it offers complete data control and protection to the user. No third-party companies could ever gain access to your web data and all the sensitive information would be saved on your server, which will be offered by Matomo. The tool abides by the strictest privacy laws such as GDPR, CCPA, PECR, and more.

Matomo offers a 21-free trial to every user Later, you can opt for their paid services as per your needs. The paid solution ranges from $19 to $29 per month. 

The Matomo WordPress and Matomo On-premise are free of cost and available for everyone. 


If you’re looking for a web analytic tool with a simple interface, your search ends here. 

Clicky offers some of the best analytics features to help marketers understand their customer’s behaviour and journey.  

The tool gives you detailed information about every visitor to your page, how much time they spent, what actions they do, their location, device, and much more. Further, you can get content reports, heatmaps, Twitter analytics, etc through this platform. It also supports customization to ensure that you get a clear view of data. 

Also, there are no unnecessary chatbots or referrer spam on the platform. 

Clicky offers both free and paid solutions. The free one comes with limited features. For instance, you can track only a single website with up to 3000 daily visits. Similarly, heatmaps, uptime monitoring, and other premium services are not available in the free plan. 

On the other hand, the paid solutions offer a wide range of services and cost around $10 to $20 per month. 

Are you looking to design or revamp your website? You can reach out to us at Our team will handhold you from the start to the final stage of clean and productive website development.


On the forefront, Bitly may look like just a URL shortener. But, it can do much more than that. 

Once you’ve shortened the link using Bitly, you can share and monitor its performance. For instance, Bitly will present you with clear data showing which channels contribute the most towards driving traffic to your website. Further, it will also offer the demographic details of your visitors. 

Bitly might not serve as a comprehensive web analytic tool, however, if you’re already using it as a link shortener, why not use it to its full potential? 

Paid Website Analytics Tools


If you’re an online store, Kissmetric is your go-to web analytics solution. It is a customer automation platform that offers detailed behavioral data, which includes real-time analytics, conversion tracking, data visualization, segmentation, etc. Together, these insights can contribute a lot to optimizing your sales funnel and converting visitors into loyal customers. 

Further, it also works as an email automation tool that helps you in creating targeted email campaigns for your customers. One of the best features of this tool is the ROI analysis. Through this, you can find out the big fish on your platform and create a specific email campaign for them. 

The paid solutions for Kissmetric range from $299 to $499 a month. 

Adobe Analytics


Adobe Analytics is another exceptional web analytics tool for collecting, preserving, visualizing, and transforming data. It is a comprehensive solution that helps you understand customers’ behavior and employ this data to maximize your business’s potential. 

Moreover, it offers a bunch of interesting features, such as multichannel data collection, cross-device analytics, advanced segmentation, anomaly detectives, advanced calculated metrics, and much more. 

Adobe Analytics is an expensive tool and it can cost around $30,000 a year or more depending on the services you’re wishing to access. 


SEMrush is your go-to platform for getting detailed analytical data. It tells you which keywords generate more conversions, how much traffic organic and paid ads to bring to your web, and much more. Further, it also offers keyword breakdowns, popular keywords used by competitors, backlinks, indexed pages, etc. 

The free version of this tool enables 10 searches maximum for a day. On the other hand, you can try their premium solutions which start from $70 per month to try out advanced features.


Crazyegg enables users to understand their customer’s journeys and utilize the data to drive revenue and create a better user experience. It shows how your visitors navigate your website and what actions they take. Further, it also points out the glitches and the errors in your page that are destroying your customer’s experience. 

Although the tool is quite popular for its heat mapping and session recordings, the A/B testing feature also deserves recognition. It helps marketers in coming up with the best design for their web that matches the preferences of their target users. 

Another feature of Crazyegg is that you can easily integrate it with several tools, such as Drupal, Joomla, and Google Tag Manager, which can further maximize your productivity. Crazy Egg was founded by iconic SEO influencer Neil Patel (who also owns Ubersuggest)

The platform offers a 30-day free trial after which you can buy any one of the paid solutions ranging from $49 to $249 per month. 


If you have a blog, digital media or news portal, don’t forget to check out Chartbeat. 

Chartbeat is a specially designed web analytics tool for publishers to track readers’ engagement and customer behaviour. It helps companies to establish a loyal network of customers with the help of real-time data gathered from multiple sources. 

The platform offers a real-time dashboard, reports, headline testing, as well as other optimization features to users to increase their audience retention rate.

Chartbeat offers three paid plans namely; Basic, Plus, and Premium Plan. The prices may vary as per the services you’re looking for. 


Mixpanel is another interesting web analytics tool. It helps marketers measure and analyze their user’s experience and increase customer retention. 

If you’re an online store, Mixpanel can help you understand your customer’s behavior, the products that sold the best, what constitutes the sales of those products, what are the current trends and tendencies, etc. All these questions ultimately help in better decision-making. 

The tool offers a bunch of cool features, such as A/B testing, targeted messaging, real-time data, behavioral analytics, and much more. You can even integrate it with more than 30 other tools to get better results. 

The platform offers both free and paid solutions. The free plan gives access to only limited features. On the other hand, paid solutions offer a comprehensive range of advanced features. 

Lastly, web analytics tools offer insightful data which, if used properly, can help businesses in effective decision-making and achieving their goals. 

Bottom Line

Lastly, web analytics tools offer insightful data which, if used properly, can help businesses in effective decision-making and achieving their goals. The obtained from these tools can also help you improvise your SEO strategies and other paid marketing techniques.

Do you want to leverage SEO to scale your business? You can schedule a call with our in-house SEO experts to chalk out a full-fledged SEO plan for your business.

Published: December 5, 2022
Last updated: April 18, 2024


Saurabh Mishra
Saurabh Mishra is the CEO of Eiosys Private Limited. At the helm of presales and marketing, Saurabh's passion lies in designing innovative architectures for custom mobile and web development projects. His expertise extends to meticulously planning and executing SEO strategies, ensuring clients' needs are met precisely and creatively. An active participant and speaker at tech conferences and events, he continuously shares his insights on the technology.

From Vision to Reality: SEO, Apps, Websites, Customs. Get Your FREE 30-minute Consultation!

Share Now :