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Online advertising is booming in today era The online advertising business has been flourishing thanks to global digitization. Technology enhancement, High Data speed, better network connectivity all have led to a high volume of users. Being active on the internet. This has made online advertising a very important channel for marketing. According to a report by the Interactive Advertising Bureau, digital ad revenue in the U.S. has...

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Travel start-ups witnessing a “Golden Era” Travel industry world over has been witnessing high volumes of growth. This has caught the attention of many venture capitalists. Travel start-ups have raised more than a billion U.S. dollars from Venture capital funding in the past five years. Global travel and tourism is one of the most valuable industries. It is analytically valued to be worth $7 trillion. The online...

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UK government to check on personalized pricing in online retail Personalised Pricing practices in online retail, has been a rising concern for the UK government. Consumers are at risk of price discrimination through the use of ecommerce technologies. Misuse of personal data has been leading to such a widespread variation in pricing. Products such as cars, insurance, holidays and household goods have been targeted by businesses for personalised...

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Kaspersky willing to comply with India’s terms Data localisation seems to be a logical solution for data protection. India wants to take to tackle the current data breach scenario by keeping data stored within the countries boundary. Kaspersky Lab has shown willingness to comply with India's proposed requirement to store data generated in the country within its borders. "The data protection bill is not released yet in India....

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Is WhatsApp altering its Delete Message feature? WABetaInfo’s tweet suggests that WhatsApp’s new update might be binding restriction to its 'Delete for everyone' feature. If this is true then one might no longer be able to delete a message without the permission of the receiver. Currently this feature enables a user to do the same for both the sender and the recipient. Bringing restriction to this feature might kill...

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Facebook dives into the Hardware arena through Portal Portal, a smart display is Facebook’s gadget to enter the hardware arena. FaceBook wants to tackle the face to face communication problems faced by people. A standalone device for Video calls is Facebook’s latest efforts in the tech world. Problems faced by people with video calls. Usually people use their cell phones for video conferencing also. This has many issues,...

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