Local SEO : A Comprehensive Guide for Accountants

web banner for our blog - LOCAL SEO: A comprehensive guide for accountants.
web banner for our blog - LOCAL SEO: A comprehensive guide for accountants.

Table of Contents

In this guide, we’ll walk you through everything you need to know to improve your Local SEO for Accountants.

let’s Begin!

The field of accounting is highly competitive. Do you want to stand out from other accounting firms? 

Infact, 60% of people seeking accounting services opt for online searches first. So, if you don’t appear on the very first page or are among the top 10 webpages, then you will lose a ton of clients. Speaking of stats again, roughly half of the Google searches have local intent and about 80% of these searches convert! So, you need a robust online presence to capture more clients and dominate your locality. For this, you need to optimize your local SEO for accountants.

Here is a comprehensive guide to help you understand SEO(Search Engine Optimization) in a better way.

Introduction to Local SEO for Accountants

Local SEO helps you to optimize your website for local searches. As already said, very often these local searches are high-intent searches. So, making your website local SEO optimized comes with tons of benefits. You will have better visibility and rank higher in the ‘near me’ searches. Better visibility brings more traffic. And more traffic implies more conversion and client acquisition. All this can happen just with local SEO for accountants optimization.

Understanding the Local Search Landscape

Whenever anyone makes a local search, a list of services pops up. For instance, ‘tax services in city name’, ‘ accountants near me’, etc. If your business doesn’t come on the first page, then you miss out on many potential clients. 

Local search results of Google are shown based on factors such as distance, relevance, and prominence. For this, use relevant keywords for your location to enhance the local SEO for accountants and better rankings.

Another approach is to use local directories and map listings to find clients. People looking for accounting services look up the local directories and map listings. Ensure that your NAP details are the same everywhere to gain trust and credibility. 

Keyword Research and Targeting

Keyword research allows you to find the relevant keywords or searches made by your potential clients. Keywords are the cornerstone of any successful accountants SEO.

First, make a list of keywords that describe your services. For instance, use keywords like ‘accounting services’, ‘tax services’, etc. Then, add local identifiers to those keywords. Such keywords can be ‘accountants near me’, ‘accountants in (your city)’, and so on. Also, add the type of services and searches the people in your locations make. For this, try to put yourself in their shoes. People may search like this, ‘best accounting services near me’. After this, use tools like Google Adwords or SEMRush to see the traffic generated by these keywords.

Optimizing Google My Business (GMB) Profile

Google My Business (GMB) is a potent tool for your accounting firm. It’s like a snapshot of your website that appears in the maps of Google listings. Setting up and optimizing your listings in GMB is vital to your business and SEO for accountants. It ensures that you have better rankings and an online presence.

Ensure that all your crucial information on GMB is complete and up-to-date. Avoid any kind of inaccuracy about your locations, website URL, firm’s name, NAP details, and so on. Don’t forget to put a small description of your firm and services followed by a CTA. This will help the visitors to have a better understanding. 

Put high-quality images, a list of your accounting services, NAP, and info about your team and other categories of your firm. Leverage Google Maps so that people will find you easily. This all increases customer engagement and builds trust.

Local Citations and Directory Listings

Local citations refer to publishing your company’s name, address, and NAP information online on other websites relevant to your location like local directories, social media, etc. Citations help to enhance your visibility, SEO for accountants and also assist search engines to understand your business better. It also instills trust and credibility in the local people who lean on the local directories for finding services. Additionally, it builds backlinks for your website.

Make local directories and citations your first focus. Use social media (Facebook, LinkedIn, etc.) or directories ( Yelp, BOTW, Business.com, Bing Places, etc.). You may even generate leads with the assistance of these citations. 

On-Page SEO for Local Optimization

For legal firms, on-page SEO focuses on improving specific pages. Using on-page optimization strategies is essential if you want to increase your local presence. Use local keywords to enhance your headers, meta descriptions, and title tags. 

You may like – On Page SEO – All you need to know

Creating Location-Specific Content

Content quality matters a lot in improving your SEO for accountants and maintaining user engagement. Ensure the content you use is top-notch, relevant to users, and targeted toward local searches. Ultimately, the focus of the website ought to be on prospective customers. Put up articles about local problems with solutions, accounting tips, tax solutions, etc. These will catch the attention of the locals trying to find solutions to their problems. 

Another thing to keep in mind while creating content is that it should adhere to Google E-E-A-T and Y-M-Y-L Guidelines. Here’s a blog explaining – What Are EEAT and YMYL in SEO & How to Optimize for Them

Earning Local Reviews and Reputation Management

Before selecting local legal services, people look at internet reviews and ratings. Hence, online reputation impacts local SEO a lot. So, request good ratings and reviews from your clients. Always treat negative reviews with respect and handle them professionally. Building an online reputation helps to gain trust and rapport.

Staying Up-to-Date with Local SEO Trends

Even if you have optimized your website, you need to stay updated about the ongoing changes and local SEO for accountants trends. Your locality’s needs evolve and change with time. So, use social media to know about the ongoing trends. Also, stay informed about local search algorithm changes. For instance, voice search is gaining popularity. So, optimize your SEO as per voice searches.


Local SEO for accountants can help your accounting business to grow and build a strong online presence. You can dominate your locality and acquire more clients with ease. This starts with optimizing your on-page, off-page, and local SEO to gain better visibility and traffic. Another thing to consider is setting up GMB and building an online reputation. Don’t forget to keep up with the changing local trends and SEO updates. 

We specialize in providing tailored solutions designed specifically for accountants and accounting firms. Let us take on the responsibility of elevating your online presence to the top of Google’s SERPs (Search Engine Results Pages). Explore our services further on our dedicated page SEO for Accountants.

Learn more about our comprehensive range of search engine optimization solutions by exploring our SEO Services page

Published: March 1, 2024
Last updated: March 26, 2024


Ruchi Mishra
Ruchi Mishra leads the SEO vertical at Eiosys. Her expertise lies in crafting and executing comprehensive SEO strategies for clients. With an MBA in Marketing, Ruchi combines her academic insights with practical experience to drive client success. She excels in client servicing and management, ensuring each campaign aligns with our client's goals and expectations. Ruchi’s dedication to monitoring performance through advanced analytics and rank-tracking tools helps her make data-driven decisions.

From Vision to Reality: SEO, Apps, Websites, Customs. Get Your FREE 30-minute Consultation!

Share Now :