Rajbhog Foods, is an iconic name in the Indian sweets industry. They are known for bringing authentic Indian flavors to the USA since 1981. Founded by Ajit and Lata Mody, Rajbhog Foods has grown from a small sweet shop in Jackson Heights, New York, to a beloved national brand. Today, Rajbhog stands tall with cafés, franchise outlets, and factories in New York and New Jersey, becoming the go-to brand for Indian sweets in the USA.
With a mission to expand its community reach, educate customers about Indian cuisine, and maintain its strong brand reputation, Rajbhog Foods partnered with us to enhance their social media presence and manage their online reputation.
We developed a tailored, fully organic social media strategy for Rajbhog Foods across key platforms to showcase its legacy, engage with a diverse audience, and ensure authentic brand representation—all without paid promotions.
Results: Instagram followers grew from a small base to 1,715 with consistent engagement and growth.
Results: Facebook followers climbed to 24,000, helping Rajbhog reach a broad audience of both Indian and non-Indian fans in the USA.
Results: Twitter engagement surged with followers reaching 1,653 and impressions increasing substantially.
Results: LinkedIn followers grew steadily to 259, with increased visibility among business professionals.
Results: Rajbhog’s Pinterest following increased to 1.3k, reaching a new demographic of visual learners.
Results: ORM efforts helped enhance customer trust and satisfaction, solidifying Rajbhog’s position as a top provider of Indian sweets.
Through our social media strategy and online reputation management, Rajbhog Foods grew its digital footprint and enhanced its community presence. Today, Rajbhog is recognized across the USA for its authentic flavors, connecting with both Indian communities and global audiences. With strong social media growth and a well-maintained brand reputation, Rajbhog continues to expand its reach, making authentic Indian sweets accessible to everyone.
