Bharat Flameproof – a Mumbai based manufacturer in the flameproof equipment industry, wanted to boost their online reach. Though they excelled in technical knowledge, they needed help to climb up Google’s search rankings and connect with more potential buyers. Because their field is so niche, directories outranked individual businesses, making it difficult for Bharat Flameproof to stand out. The task was to craft an SEO plan that would not only increase their visibility but also showcase their technical skills to a wider crowd
We kicked off our SEO project with Bharat Flameproof by doing a deep dive into their website using SEMrush. This helped us figure out what they’re good at, where they’re falling short, and what they can work on. We took a close look at their site and sized up their competition to spot areas where Bharat Flameproof could shine. This gave us a solid starting point to come up with a list of keywords that matter and to start putting together a well-thought-out SEO game plan.
After the audit, we came up with a content plan that involved making new pages about their flame-proof equipment for each service. To boost the website’s SEO, we added title and meta tags alt tags, and pictures to these pages. We also wrote blog posts each month about tech topics and industry changes, which helped to slowly increase their Domain Authority.
To enhance their on-page SEO, we tweaked several technical aspects of the site. This involved adding proper alt tags, adjusting title and meta tags, and improving the overall site structure. We also took care of the robots.txt file and sent sitemaps to make sure search engines could find and index the site.
Keeping content fresh had a big impact on search rankings and user interest. We consistently wrote blog posts and articles about new developments in flame-proof tech. This made sure Bharat Flameproof’s site stayed popular with users and search engines. To attract specific visitors, we picked high-intent keywords for each piece of content.
We expanded Bharat Flameproof’s reach through a smart off-page SEO plan. This involved boosting their presence on different platforms with local business listings and social mentions. We also set up and improved their Google My Business profile, handled Google My Business entries, and took an active role by answering customer reviews. This boosted their local visibility.
We kept an eye on performance using Google Analytics, Google Search Console, and Google My Business Insights. We checked every part of the site’s SEO, including traffic, conversion rates, and keyword rankings. These regular reports from Google Analytics and Google Search Console allowed us to adjust our strategy when needed leading to consistent improvement over time.
We used a project management tool to keep track of all SEO tasks and make sure each plan was carried out on time. Daily team check-ins helped us assess progress and meet deadlines. We watched activities like on-page SEO, Google Analytics setup, and Google Search Console setup to make sure we didn’t miss anything important.
To boost our off-page SEO, we focused on getting backlinks from reliable websites. We also used Quora to answer relevant questions, which led to more organic traffic to Bharat Flameproof’s website.
Our team kept an eye on their local listings in several directories, which helped them show up more in local searches. We also enhanced their Google My Business setup and verification making sure their business appeared in local search results and the Google Local Map Pack.
After a year of putting this strategy into action, the results changed everything. At first, Bharat Flameproof’s website got between 0 to 4 clicks a day and 200 to 300 impressions. After we rolled out our full SEO plan, their site now gets about 37 clicks a day and around 1,400 impressions—an 825% jump in clicks and a 367% boost in impressions.
Because people could find them more , Bharat Flameproof began to get a lot of leads from people finding them online. By showing up higher on Google for core industry keywords, they could reach their specific market better, which led to steady business growth.
Thanks to its new online presence, Bharat Flameproof has started to team up with some of India’s leading brands. We helped make Bharat Flameproof stand out as a top name in their field through work on their website and elsewhere online. This has allowed them to succeed in a very specific market.
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