Introduction
Ayanika is a modern fine jewellery brand offering lab-grown diamond jewellery that combines timeless design with ethical and sustainable practices. The brand was created to serve conscious consumers who seek premium craftsmanship without the environmental and social concerns of traditional diamond sourcing.
Ayanika reached out to us at a point where their excellent products were not getting the organic reach that they should be getting. Although Ayanika operates within a high-intent segment, the brand finds it challenging to get relevant search traffic so that their reach can expand within the pool of customers searching for lab-grown diamonds.
Solution
The purpose of Ayanika’s approach to us was to enhance its visibility on organic search. At the point in time when we first engaged with it, this was a site that lacked much search visibility and was not optimized in accordance with best practices. The key pages in terms of products and categories had not been well-optimized.
Our process started by having thorough discussions to grasp Ayanika’s business requirements, target audience, and growth expectations. This assisted us in performing our research on the website to understand its issues related to SEO.
The strategy centered on establishing a proper SEO baseline through in-depth keyword research that targeted not only search behavior but also purchasing behavior on the lab-grown jewelry market. Building on industry-specific keyword research, keywords have been mapped strategically on the website.
After the process of audit and keyword mapping, there came the process of content optimization to effectively communicate the value, trust, and expertise of the products to the visitors as well as to the search engines. Strategic on-page SEO, improvement of key, product, and category pages, correction of technical SEO problems, and internal page link optimization were carried out as recurring activities to strengthen and to increase the effectiveness of key phrase placement.
For the purpose of facilitating long-term growth, we also proceeded to conduct off-page SEO.
Impact
In 3 to 4 months, Ayanika was able to start ranking for a number of key and high-intent terms related to lab-grown diamonds and jewellery.
This led to increased qualified traffic and a greater presence of the brand within the search engine rankings. This organized strategy helped to create a solid base for scalability and ensured that Ayanika was a credible player within their space.