Problem Statement
Big Imports is a leading corporate gifting brand based in Mumbai. Their existing website had several limitations like not being mobile-optimized and having a clunky user experience, and it even lacked basic SEO-readiness.
Their primary goal was to shift from traditional lead generation to a more sustainable and organic growth model driven through Google and other search engines.
The target audience included purchase managers, marketing managers, and marketing heads from reputed organizations. They wanted a digital experience that matched the quality of their offerings and resonated with a B2B audience.
Our Solution
We worked closely with the Big Imports team to craft a high-performance, SEO-first website on WordPress. Here’s what we delivered:
Website Design & Development
- UI/UX Design aligned with brand guidelines to maintain consistency and build trust with visitors.
- Mobile-first, fast-loading site to ensure a seamless experience across devices.
- Built on WordPress, enabling flexibility, ease of use, and content control.
- Storytelling elements like office photos and a dedicated “Our Journey” section to reflect the company’s legacy.
- Cross-linking between product categories to improve discoverability and session time.
SEO-Ready Architecture from Day 1
- SEO team involved from the planning stage to ensure keyword targeting, category structuring, and internal linking were spot-on.
- Content roadmap created, detailing important pages, category clusters, and product information required to support organic ranking.
- Complete on-page SEO setup including title tags, meta descriptions, headers, schema, image ALT tags, and more.
- 301 redirects configured from the old website to the new one to preserve link equity and avoid broken pages.
- XML sitemap and robots.txt setup, followed by submission to Google Search Console.
- Technical audit and clean-up to fix any crawl issues, slow-loading pages, or errors.
WhatsApp group created to maintain real-time communication and feedback with the client during the development and post-launch phase.
Impact
The new website not only delivered a modern, seamless experience but also gave Big Imports a solid foundation to scale their organic visibility.
Within the first three months of launch, many of the targeted keywords began ranking in the top 5 positions on Google. This validated the combined strength of our design, development, and SEO strategy.
We invite you to explore our SEO case study to learn more about the strategic approach we used.
Ready to take your online presence to the next level? Check out our expert SEO Services.