The Challenge
Big Impex, a leading corporate gifting company, faced challenges with their existing website. Despite having a range of products and services, the site was not attracting enough organic traffic or ranking well for important industry keywords.
Key Issues Identified:
- Discrepancies in Website Architecture: The existing site lacked clear structure, with products not categorized correctly to align with customer needs.
- Keyword Misalignment: The site did not target the right categories or keywords, affecting its visibility in search results.
Content Strategy Gaps: The content was not optimized to address key customer queries, missing the opportunity to rank higher for relevant search terms.
Our Approach
To solve these challenges, we followed a multi-step approach combining website optimization with strategic SEO efforts.
1. Website Optimization and Architecture:
- We studied the existing website to identify structural issues. The main problem was the lack of targeted categories and irrelevant keywords.
- SEO & Web Team Coordination: From the start, our SEO and web teams worked together to redesign the website’s architecture. This included conceptualizing targeted categories and identifying relevant keywords that would help improve rankings.
- We recommended new product categories, which the client approved. These changes allowed the products to be categorized more accurately, improving site navigation and aligning the content with search intent.
Explore our website development case study to see how we deliver impactful results
2. Content Roadmap Development:
- We created a detailed content roadmap, outlining blog topics that would drive traffic to the site. Each topic was researched for search volume, search difficulty, and how it would benefit the site’s SEO.
- The client was provided with a clear understanding of why we were recommending certain topics and how they would help improve visibility in the long term.
3. Off-Page SEO Strategy:
- Our off-page SEO efforts included leveraging platforms like Tumblr, Quora, and Pinterest to build high-quality backlinks. This helped improve domain authority and organic traffic to the website.
4. Regular Monitoring & Collaboration:
- We set up a WhatsApp group where the SEO and web teams could communicate regularly. This ensured real-time feedback and allowed us to make necessary adjustments promptly.
Monthly Reports were shared with the client, highlighting the progress and improvements in keyword rankings and website traffic.
The Impact
- Improved Keyword Rankings: Within the first few months, several targeted keywords, including “corporate gifts under 1000” and “corporate gift ideas”, began ranking in the top 10 positions.
- Enhanced Website Structure: The new website structure, combined with the strategic keyword targeting, helped the website become more user-friendly and optimized for search engines.
- Increased Organic Traffic: As a result of our efforts, organic traffic began to rise steadily, with a significant boost in search visibility for key corporate gifting-related keywords.
- Content Strategy Success: The content roadmap helped the client consistently create high-quality blog content that resonated with their target audience and improved search rankings.
Improved Brand Visibility: The combination of on-page optimization, content strategy, and off-page efforts led to a noticeable improvement in the company’s online presence and industry authority.