Royal Basmati Rice is a popular rice brand in the USA. They produce authentic rice in the foothills of the Himalayas and deliver to thousands of their loyal customers across the USA. As a part of their marketing strategy, they wanted to launch a campaign to engage and reward their customers and also get valuable insights about their brand. They wanted to initiate the campaign on Diwali and run it till the end of the year. This event was to run with different features for 3 years i.e. 2016, 2017 and 2018.
Eiosys Pvt. Ltd. assisted Royal Team in crafting a creative solution for their marketing campaign. For the first year, we executed a 3 stage puzzle wherein users had to move the pieces of the puzzle and make the correct image in each stage. The user who completed all 3 stages in the shortest time would be declared as winner automatically at the end of the day.
For 2nd and 3rd year, we generated random codes and sent them to the Royal team. The Royal team printed these codes on the back of their new rice bags. The user had to visit the contest webpage and enter the code to check if he won a prize. The prize was declared instantaneously if the user had a winning code and the gift card of the respective prize amount was automatically delivered.
The contest received overwhelming response each year and attracted participation in lacs from users across different states in USA. The participant users in the contest grew by more than 30% each year. Our analytics tool gave Royal team a deep insight on the data collected during the campaign.