PPC advertising gives you the opportunity to pay for top positions on search engines and appear on relevant partner websites. This delivers instant traffic and offers many ways to compliment your existing SEO strategies by testing keywords, business models, and marketplace verticals, and it allows you to develop your overall Internet marketing strategy and any SEO plans armed with facts, not assumptions.
There is a science to finding high numbers of low volume keywords (very specific long tail keywords) that are less expensive to advertise on. These can be used to hedge against the more expensive high volume keywords, significantly lowering the average cost-per-click (PPC) across your entire campaign.
Our team devotes considerable amount of time to understand which keywords and geography performed well in your campaign and which did not. We experiment regularly to generate a good Cost Per Click (CPC) and Conversion rate for your website.
Our PPC Management Process
We try to understand in detail about your company and domain, learning about your objectives, competitors and unique selling points to create a customized PPC strategy.
Using a mix of best of class tools and good old-fashioned brain power, we build your PPC campaign with highly targeted keywords & ad groups and unique ad creatives that will drive the highest quality traffic to your website.
We’re not done yet ! Getting a new Pay Per Click campaign up & running is just the tip of iceberg. We work on your campaigns regularly, striving to continuously refine/expand as necessary in order to improve CPC & CTR, reduce cost and drive ROI ever higher. And we’re not happy to simply meet your targets – we want to exceed them, again and again.
If you’ve any query, we request you to connect with our PPC experts. Let’s discuss your PPC project today and let your campaigns go live as early as tomorrow !